2024 | Professional

MUSE Design Awards Gold Winner

2024 Central Taiwan Lantern Festival "Macaron"

Entrant Company

Haoyi Co., Ltd.

Category

Conceptual Design - Exhibition & Events

Client's Name

Taichung City Government Tourism and Travel Bureau.

Country / Region

Taiwan

Central Park at Taichung defines areas with colorful lights and paths, such as blue for exercises, pink for casual walk, and white for family. Multiple functions accommodate various groups. Following the same principle, the white courtyard at Dunhua Road is transformed into a macaron theme park during the Lantern Festival for children.

The area is divided into three sections: Candy House, Sweet Sandwich, and Macaron. Candy pillars are covered by traditional lanterns. It features scattered large dessert, candy, and cake models, and two macaron stores. Lovely colors are appealing to visitors.

Five adorable animal models are placed at the transition area, in combination with desserts, for new implications. For example, a capibara comfortable soaks itself in the lava from a cake, as if it is hot spring. It attempts to create a stress-free environment for both children and adults.

Large white walls are projected with a macaron production line. Spinning macaron towers and sugarcoat mountains are placed nearby in a pink and dreamy world.

Credits

ARTECTURE Co., Ltd.
Chi-Ying CHIEN
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