2024 | Professional

MUSE Design Awards Design of the Year Winner

Jiulong Drunk Dragon Brand Zodiac Wine

Entrant Company

Baixinglong Creative Packaging Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Chengde Jiulong Drunken Liquor Industry Co., Ltd

Country / Region

China

Jiulongzui, a name given by Emperor Qianlong when he drank with eight princes, represents a gathering of nine dragons and symbolizes the auspiciousness, prosperity, and success of the dragon.



The design concept of this Chinese Zodiac Wine Project is rooted in the essence of traditional Chinese culture, aiming to showcase the image and essence of the Chinese dragon.



The delicate dragon pattern on the bottle, combined with the cloud-shaped water bottle, appears as if a dragon is tumbling in the water, embodying the metaphor of "The Dragon Gets Water", which signifies good fortune, prosperity, and success. (Just as the dragon can rise up to the sky after obtaining water, when a person is in a favorable situation, they can achieve great things, enjoy abundant wealth in business, and rise rapidly in their career).



The clever combination of the base and water pattern, with an irregular, water-like base, adds a sense of design and echoes the concept of the dragon getting water.



The bottle cap is ingeniously integrated with the dragon's five claws and dragon bead (night pearl), symbolizing power in hand. The metal integrated molding reflects the dignity and luxury of the dragon.

To complement the exquisite bottle body, the outer box is also designed to be simple and exquisite, utilizing the symmetrical aesthetics of ancient Chinese culture. Through this, the brand hopes to bring historical heritage into modern times and share it with everyone.

Credits

Baixinglong Creative Packaging Co., Ltd
jia peng chen
Baixinglong Creative Packaging Co., Ltd
lie zhi chen
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