361° Drift Basketball Shoes Packaging

361°kids collaborated with famous NBA star Spencer Dinwiddie on 3rd generation of children's basketball shoes named 'Drift.' Inspired by Dinwiddi's passion for racing.



The shoebox design boldly reflects the shape of a race car, with the top adorned by iconic highway double yellow lines and extent to the image of the basketball court inside the box, merging the concepts of drifting and basketball, symbolizing daringness.



The box inspired by the real racing cars, using the element of "3" as a racing number, which is the symbol of brand 361° and also present 3rd generation of the shoes. Additionally, Dinwiddie’s signature and logo adorns the packaging.



The shoe box adopts a flip-top design. When opened, the entire products (shoes and socks) can be perfectly displayed to the user at a glance, effectively highlighting the product's selling points and enhancing user understanding of product.