2024 | Professional

MUSE Design Awards Platinum Winner

The Mulong

Entrant Company

The Craft Irish Whiskey Co.

Category

Packaging Design - Luxury

Client's Name

Country / Region

Portugal

The Mulong brings together the Chinese Year of The Dragon values and immersion into the perfect merging of sensorial, intimate whiskey tasting experience, hidden away in a box that brings together the ultimate homage to tradition and mythology, whiskey and craftsmanship. To open The Mulong experience box is to discover an entire soulful experience of capturing the elements of The Wood Dragon and unleashing it into the ultimate search of hidden treasures and exquisite spirit that elevates and highlights the users’ journey of a memorable, momentous experience, waiting inside the mahogany temple.

Credits

Chief Design Officer
Tiago Russo
Design Director
Katia Martins
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