2024 | Professional

MUSE Design Awards Gold Winner

Sales Center of The Frame, Chengdu

Entrant Company

Zhuhai Huafa Properties Co., Ltd

Category

Interior Design - Showroom / Exhibit

Client's Name

Zhuhai Huafa Properties Co., Ltd

Country / Region

China

The Frame is located in Phase 3 of the Financial City in Jinjiang District, Chengdu, connecting to Phase 1 on the west and the Zhongsheng Science and Technology Innovation Valley on the east. The project is developed with the site area of 17,000 sqm and the total GFA of 49,000 sqm. As a top-level land parcel in Chengdu, it has extremely high commercial energy and economic vitality. The total number of households in this project is 170, all of which are delivered with fine decoration.

Chengdu, abbreviated as "Rong", is also known as Rongcheng and Jincheng. Chengdu has been known as the "Land of Abundance" since ancient times and has many intangible cultural heritages. Among them, Shu brocade, Shu embroidery, lacquerware, silver filigree, and porcelain bamboo weaving are known as Chengdu's "Five Golden Flowers of Intangible Cultural Heritage". In terms of interior design, the interior design is inspired by the mixture of many of these local elements: bamboo weaving, Shu embroidery, pottery, etc., which complement the architectural elements and incorporate nature and construction details; The design of the apartment showroom transforms the secular culture of Chengdu Lohas into an ode to contemporary elegance with private elevator halls, LDK space integrated design and flexible indoor circulation. The 280-square-meter apartment has a large square living room with 270°panoramic view and entrance garden with luxurious landscape. The 240-square-meter apartment enjoys a south-facing square living room with great daylight, giving people a sense of exclusivity and art. The boundary between architecture and nature becomes blurred. People can feel as if they are in nature while in the building.

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