2020 | Professional

MUSE Design Awards Silver Winner

Rooblee Bicycle Safety Reflector

Entrant Company

Rooblee Ltd

Category

Conceptual Design - Other Concept Design

Client's Name

Country / Region

United Kingdom

Reflectivity in traditional reflector design can only be achieved when the cyclist is approached directly from behind, thus compromising safety for variations in approach angles & heights.

Rooblee resolves this by creating an inner polyhedron profile which enables 360-degree reflectivity & is enhanced by an outer profile that propagates light onto all reflective surfaces.

The Rooblee can be mounted at the front or rear of the bicycle and can also be presented in a range of colour combinations, dependent on the required safety applications, e.g. Red, Amber & Clear.

This is further complimented by a vibrating flexible mounting system which utilises the cyclists motion in order to oscillate the reflector, therefore capturing the driver’s attention & promoting motion detection by autonomous vehicle guidance systems.

Credits

Rooblee Ltd
Philip Clayton
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