United States   |  2020

Ópalens Packaging

Entrant Company

QNY Creative

Category

Packaging Design

Client's Name

Livin LLC

Sub-Category

Cosmetics & Fragrance

LIVIN’ LLC came to QNY to craft a memorable beauty brand focusing on luxury sunless tanner. LIVIN wished to speak to modern consumers who are searching for a fresh outlook on the beauty market. QNY responded by creating a brand that embraces the new social and aesthetic trends, mirroring the current move towards ethereal color schemes and shimmering shades. The packaging crafted by QNY perfectly echoes the iridescent soul of the brand. A multicolor, changing color scheme was chosen to mirror the inner reflection of the beauty the product will be enhancing. Traditional earthy bronzes were forgoed in favor of a rainbow of soft pastel shades, for a more modern, outside-the-box approach. The accompanying logotype also made use of the brand’s new name Ópalens and the capital accented O to emphasize the wonder-inducing results of the product. The ending result is a packaging that feels luxurious but also magical, and an immediate standout on the shelf. The end product was an immediate modern classic amongst consumers. The up-and-coming showstoppers, packaged with QNY design, instantly gained resonance amongst social media and won Ópalens a growing online following. These cult status boxes and packs are the perfect embodiments of memorable, iconic packaging that is propagating the new line as a holy grail skincare must.

Credits

Creative Director
Ezio Burani
Art Director
Ana Camero
Chief Marketing Officer
James Ferranti
Copywriter
Valentina Robotti
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