Zhichu Hubei Cuisine

A banquet for kindred spirits in the human world, echoing the charm of Chu for three thousand years.

With art, we pay tribute to the city; with modernity, we narrate tradition. Jiehe Design deconstructs, using minimalist lines to sketch unique symbols such as the phoenix, Chuci poetry, the Sword of Goujian, and Han embroidery, integrating them into the design of Zhichu·Hubei Cuisine's Wuhan Guoguang branch. This allows the historical culture to resonate joyfully with contemporary elegance, seeking kindred spirits to delight in the rhyme of Chu.

Zhichu, starting with this bowl of lotus root soup.

This slogan brings forth images of the fish and rice homeland on the Jingchu land: wide rivers, mountains and water echoing with the story of soulmates, continuous square rice fields, and swirling lotus fibers. Through deconstruction in design, these elements form a landscape scroll imbued with the essence of Chu, paired with simple wooden stools, creating a scene that transports you three thousand years back in an instant.

On a long journey of exploration, akin to the verses of Chuci on the walls, the interaction of souls often requires awakening deep resonances and memories. The aim of design is to recreate and evoke, crafting new memories in the process. Through the transition from concept to reality, the continuous interaction between commerce and art witnesses the resonance between traditional culture and contemporary art, and the rejuvenation of millennia-old Chu charm. Here, people dine, enjoy the scenery, and conjure both memories and novelty, subtly nurturing the soul, embodying the essence of design.