2024 | Professional

MUSE Design Awards Gold Winner

Concentrated Elixir Infused with Radiant Diamond Revitalizing Essence

Entrant Company

Linghui (Guangzhou) Biotechnology Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Grace dame

Country / Region

China

GRACEDAME, a luxury anti-aging brand from France — a country known for its romantic aesthetics, has introduced its new product, Concentrated Elixir Infused with Radiant Diamond Revitalizing Essence. Its packaging, styled in an European luxurious, elegant manner, showcases the beauty of lines, nature and femininity throughout the overall design.

The packaging, inspired by diamonds which symbolize eternity and splendor, perfectly aligns with the brand’s core focus on anti-aging. The bottle featuring clear lines derived from diamonds sparkles under the light, reminiscent of dazzling diamonds, whose combination with the noble light gold logo highlights an elegant aesthetic through the collision of different materials and the fusion of classic and modern styles. Besides, the cylindrical textured bottle, viewed from the bottom, brings to mind a blooming flower, suggesting the product’s promise to help women achieve eternal beauty. The light gold lid incorporates classic architectural elements — Roman columns, with its simple, slender lines and dignified, rounded appearance exuding feminine charm. The lid is also adorned with the brand’s signature totem, “GD&S”, of which “S” represents feminine softness and the close relationship between the brand and women clients. The interwoven floral design for “GD&S” embodies the harmonious coexistence of natural elements and feminine grace, infusing the brand with everlasting vitality.

Additionally, the packaging innovates in color and material. Both of the bottle and lid adopt simple yet elegant light gold, to emphasize nobility and strength of women. Innovatively made of high borosilicate glass, the crystal-clear bottle enables the product inside to shine with a layered sense under the light, while also ensuring excellent sealing performance.

Credits

Design Team Leader
Yingqian Lai
Design Director
Weikun Su
3D Renderer
Wenjian Zhang
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