2024 | Professional

MUSE Design Awards Gold Winner

ANTA Petite Waist 2.0

Entrant Company

ANTA SPORTS PRODUCTS LIMITED

Category

Fashion Design - Swimwear & Beachwear

Client's Name

ANTA SPORTS PRODUCTS LIMITED

Country / Region

China

This swimwear series for Asian females excels in style, practicality, and comfort by combining stylish elements, innovative materials, and a body-flattering design.

Inspired by maritime culture, this swimwear series features chic nautical stripes, refreshing and bright color palettes, as well as the embellishment of patterned ribbons, capturing the very essence of sailing into its design—a sporty style that is vibrant, unbridled, and infused with enthusiasm. Beyond mere visual appeal, the nautical stripes act as a profound emblem of ocean conservation, reflecting the brand's dedication to environmental sustainability. Transcending design aesthetics, this series opts for recycled materials to optimize resource utilization, putting the concept of sustainability into practice.

The outer layer, made of eco-friendly, soft, and elastic polyamide fabric, is further enhanced with anti-sun factors to achieve UPF50+ protection, providing the wearer with long-lasting and effective defense against harmful UV rays. By combining the outer layer with the innovative antimicrobial mesh lining, this swimwear series flawlessly contours the abdominal area, ensuring a proper tightening effect without any squeezing to sculpt a svelte waistline. Say goodbye to the discomfort of prolonged wear. This approach offers a body-flattering and comfortable fit that seamlessly adapts to the wearer's movements. To further enhance the design, both the front and back of the swimwear employ the 0.618 golden ratio in the waist-slimming design, effectively flattering the natural body curves of its wear.

Meticulous attention is also paid to its detailed designs. The logo embroidered on the left chest creates a captivating three-dimensional effect. Additionally, the exquisite patterns adorning the ribbons, achieved through a sophisticated printing process, ensure durability and resistance to deformation. These seemingly small yet significant elements speak volumes about the premium quality of this series.

Credits

Commodity Deputy Director/ ANTA SPORTS PRODUCTS LIMITED
Xin Xin
Senior Designer/ ANTA SPORTS PRODUCTS LIMITED
Ludi Li
Technical Senior Engineer/ ANTA SPORTS PRODUCTS LIMITED
Yuqing Shen
Product Senior Manager/ ANTA SPORTS PRODUCTS LIMITED
Xian Lu
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