L'Oreal Guangzhou Headquarter

L'Oreal Guangzhou Headquarter Project aims to create a space for the L'Oreal team to seek a balance and win-win cooperation between the brand's high-end market orientation and the young but variable online virtual market. Incorporating the brand concept throughout, this project well combines beauty & tech, modernity & simplicity, youth & passion interaction & creativity, aided by interior design techniques such as the "treehouse", endowing different younger groups with freer and more open minds, thus unleashing their innovation to create value for the enterprise.

Following a new design concept of "treehouse" customization, this project utilizes a layered and sectional layout in the open office area to create multiple highly interactive "tribes" for meetings, brainstorms, negotiations, etc., which can also serve as interior coordinate points for easy wayfinding, overcoming the drawbacks of this flat and widely open space (6,000 square meters). In addition, multiple memory points and attractions for tourists to check the box are set up in the brand display area, floor cafe, theme meeting rooms, and other shared spaces to enhance the horizontal-vertical space correlation.

Thanks to the ultra-high double-height space of the podium as well as the adjacent outdoor terrace connecting the entrance reception hall, this project provides a new functional space that acts as a theater or a studio to accommodate over 300 people. The brand display zone, IT service center, business meeting rooms, leisure areas, and other functional areas are integrated on the same floor to form a flexible super-large office space, building a nature-like shared environment.

This project was mainly made from renewable and recyclable materials. Considering the architecture and local weather, engineers applied intelligent lighting systems to this project after figuring out its precise energy consumption according to sunlight and wind it exposed. L'Oreal's team, EPD's design consultant team, JLL's project management team, and Tuner & Townsend's QS team always worked together to promote the low-carbon development and the ESG concept throughout this project.