2024 | Professional

MUSE Design Awards Gold Winner

Guan Yue Osmanthus

Entrant Company

Hucais Printing Co.,Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Hucais Printing Co.,Ltd.

Country / Region

China

1. This is a packaging design for osmanthus wine, inspired by an ancient poem by Tang Dynasty poet Zhang Jiuling: "The moon rises above the sea, and the ends of the earth share this moment", expressing the poet's longing for distant loved ones;

2. The design concept of wine bottles is based on the image of the moon. In China, the Osmanthus tree and the moon have an indissoluble bound, and people often use "Guiyue" and "Guigong" to refer to the moon. On the occasion of the Mid-Autumn Festival on August 15, Chinese will enjoy the glorious full moon, watch the tide and drink osmanthus wine.

3. The outer box surface is coated with layers of paper to show the level of moisture. The box has a lifting box structure, and as the upper box lid is opened, the inner box will slowly lift the wine bottle, presenting a mood of "rising moon on the sea".

Credits

Hucais Printing Co.,Ltd.
Yong Hu
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