2024 | Professional

MUSE Design Awards Gold Winner

Banquet Chinese Baijiu

Entrant Company

Ying Song Brand Design(Shenzhen)Co., Ltd

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Guizhou Suiyuesijiu Enterprise Management Co., Ltd

Country / Region

China

The creativity comes from the aesthetics of the Song Dynasty in China.

Minimalism was a characteristic of Song Dynasty aesthetics.



Chinese ceramic art reached its peak in the Song Dynasty.

The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.



Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.

So the bottle is design to be reusable, reflect they're.

1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"

2 Bottle cap making incense base



The design reflects the elegant life of Song people.

Credits

Creative Director
Yingsong Chen
Design
Huandi Li, Lian Bi, Wei Yang
Illustrator
Huandi Li
3D
Wei Hu
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