Kweichow Moutai. Sanhua Flying Apsaras Chinese Baijiu

Kweichow Moutai is a prestigious Chinese liquor brand, which incorporates the ‘Flying Apsaras’ motif from Dunhuang murals into its registered trademark design.

The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the elegant and luxurious yet ethereal and graceful postures of Tang dynasty’s flying figures.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals. ‘Flying Apsaras’ integrates the ancient Chinese painting art, the well-known flying deity image from Dunhuang, and the millennia-old Chinese ceramic culture, paying tribute to the ‘craftsman spirit’ and commemorating the 66th anniversary of the brand’s trademark.