Shall we meet in Chien Tu

This case is located in the triangular window area of an old building in Banqiao District, New Taipei City. The appearance consists of circular and circular advertising materials. Based on old building materials, a strong brand color - bright orange is placed to attract passersby, presenting a lively and youthful character focus setting.

The brand takes "National Hot Pot" as its core concept, with a large customer base consisting of family guests. The main design tone is orange and yellow for spatial embellishment. Each store links local life in different regions and proposes a strategy of using a local kitchen. In this strategy, the closest local scenery is transformed into a picturesque scenery in the space, and creative design compositions are presented in different facades. The overall design is based on the visual tension of assembling dish color frames, warm text texture, and deformation, hoping to convey the brand's respect for consumer dining and experience through different design expressions.

For this brand, the concept of strengthening the on-site kitchen is emphasized. The kitchen outlet in the space is mainly made of kitchen imagery - Italian handmade white bricks+gray bricks, with a clean, bright and warm feel, hoping to convey a comfortable feeling to the experience through this design imagery.

Select relevant building materials with green labels, with Meinai board and paint as the main setting category. Fumeijia Meinai board has the "Healthy Green Building Materials" label, emphasizing consumer health and safety, and environmental sustainability indicators. Low formaldehyde and total volatile organic compounds are tested to meet the standards for healthy green building materials, with the main concept of not harming human health and being harmless to the environment.