2024 | Professional
Entrant Company
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The creative concept combines the source of wine "Chishui River" with dragon, and the silk label is a feature.
This is a high-end product named "Dragon" from the Guotai brand. The liquor comes from the famous Chinese white wine producing area, the Chishui River Basin.
The idea combines "Chishui River" with dragon, surrounded by layers of clouds. The golden visual center looks like the Chishui River flowing through the Yungui Plateau and also like a dragon moving through the clouds.
Chinese liquor has a long history, and ceramics and silk are important inventions and intangible cultural heritage in ancient China. The combination of ceramic liquor bottles and silk bottle labels reflects the long history of Chinese liquor.
The overall shape of the bottle resembles an emperor's jade seal, and the silk label features a five-clawed golden dragon embroidered on an ancient emperor's silk dragon robe to reflect the product's nobility and scarcity.
Credits
Entrant Company
Grudo Studio
Category
Furniture Design - Seating & Comfort
Entrant Company
Beijing Institute of Architectural Design Co., Ltd.
Category
Architectural Design - Educational (NEW)
Entrant Company
Hotaland
Category
Landscape Design - Residential Landscape
Entrant Company
Chengdu Times Fashion Art Design Co., Ltd
Category
Packaging Design - Wine, Beer & Liquor