2024 | Professional

MUSE Design Awards Silver Winner

Mobby Kid's Learning Pad

Entrant Company

TAL Education Group

Category

Product Design - Educational Tools / Teaching Aids / Learning Devices

Client's Name

MOBBY

Country / Region

China

This smart learning pad for kids, designed with edutainment, ease of use and eye health in mind, aims to provide comprehensive early education for kids’ enlightenment and offer them a pleasant, effortless learning experience.

The product encompasses a wide range of excellent knowledge from around the globe, and can be updated through Internet connection to better assist kids in their learning and growth. Besides, it can generate learning reports and keep audio works to showcase, analyze, and record kids’ learning progress while providing learning suggestions, which enables parents to easily know their kids’ knowledge mastery and developmental trajectories.

Considering the aesthetic preferences of kids aged 2-8 for soft, approachable appearances, Mobby Learning Pad utilizes a rounded, adorable design language; such a design also makes the product easier to grip. The creamy white as the main color, supplemented with the signature brand color “Mobby Yellow”, creates a gentle yet lively visual effect. This not only attracts kids’ attention, but also avoids the potential adverse impact of overly bright colors on vision.

The area for flashcards, mainly used for content presentation and human-machine interaction, occupies the majority of the product. Different from other areas designed in warm colors, it adopts the light gray, leading to a more layered sense visually and highlight its uniqueness as the main functional area. Functionally, the area features 36 interactive touch points to enrich interaction. The colorful light ring and dual-channel stereo speaker at the top of the product provide immediate visual and auditory feedback based on operations, offering kids an immersive learning experience.

Credits

Head of Design
Tingting Xue
ID Design Consultant
Yong Zheng
ID Designer
Xia Liao
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