Harry's Kitchen

Harry's Kitchen is an indoor children's baking experience hall under the Harry Interactive Group, located in the IKEA Gather Mall in Beijing.

The designer stresses a new layout and takes inspiration from the brand IP image of the gingerbread man Harry's magical little house, creating a spatial narrative about Harry and his friends spending joyful time in the house. This immersive and imaginative children's experience space provides users with an immersive brand space experience and exceptional product services.

The space, modeled after Harry's kitchen, builds a reachable fairy-tale world for children in the real world. The visually symbolic double-layer elliptical roof and chimney provide passersby and users inside with an unforgettable store memory and brand symbol. The DIY tables, inspired by bubbles blown by children, are dynamic and varied in shape, allowing for different placement forms based on different usage scenarios, enhancing user interaction. For product display, various-height platforms derived from the mushroom forest at the entrance of Harry's house meet the viewing and retrieval needs of children of different ages.

To meet the diverse experiential and teaching needs of the space, the designers designed the DIY tables as arc-shaped independent units that can be combined into various modes according to scene requirements, such as birthday, learning, competition, and regular modes, providing precise solutions for users and enhancing the teaching and making experience of children's DIY. All display props are precisely differentiated in height from 450mm to 1700mm, providing convenience for children of different ages and their parents to select and retrieve items.

Based on a series of unified design languages, Harry's Kitchen provides children with a high-quality, multi-faceted, and highly interactive creative experience space. In this space focused on children's DIY baking experience, the design is centered around the perspective of children, from space planning to prop details and scale. Emphasizing "seeing the world from a height of one meter," Harry's Kitchen aims to provide more places and perspectives for children to experience, ensuring their needs are fully met and their physical and mental development is carefully considered.