2024 | Professional

MUSE Design Awards Gold Winner

Twelve Traditional Chinese Zodiac Signs Liquor

Entrant Company

Yifei Luo

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

These liquor packages are inspired from the Twelve Traditional Chinese Zodiac Signs. Twelve distinct pieces of works correspond to each zodiac sign. The design features a delicate color painting technique to portray the animal figures of each zodiac sign on the bottle. Additionally, foil stamping is employed to attach the zodiac name to the bottom of each piece, creating a visually balanced and recognizable layout. The uniqueness of each zodiac shape lies in its pattern design and color application. The designers draw inspiration from classical Chinese colors and infuse the inherent characteristics of each zodiac sign, resulting in creative patterns with different classical colors on the animal images. This ensures that each zodiac pattern presents a unique visual impact and becomes a memorable point. While rooted in the deep heritage of Chinese classical art style, these packages also carry a youthful and fashionable flavor. The base color is a milder beige tone which intuitively conveys to consumers that the wine has lower alcohol content and smoother taste. The use of the Chinese Zodiac in the design not only shows creativity but also allows for real interaction with consumers. People can choose the packaging style that corresponds to their own zodiac sign, making it suitable for both personal use and gifting purposes.

Credits

Design director
Yifei Luo
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