2024 | Professional

MUSE Design Awards Silver Winner

Revolt Juices

Entrant Company

De Icebreaker Creative Studio

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Truangle Technologies LLP (La-Gajjar Group)

Country / Region

India

Revolt, a trailblazing brand under the Truangle parent company, adeptly navigates India's Western-influenced FMCG landscape. Uniquely, we celebrate the fusion of modernity with traditional essence by integrating the Devanagari script on our beverage labels, designating each flavor with its Hindi name. This innovative approach not only fortifies accessibility but also kindles a sense of pride and connection among our consumers, embedding a deep resonance with the Indian ethos.



Recognizing the pivotal role of the burgeoning smart rural demographic, Revolt strategically marries global trends with local sensibilities. The inclusion of the Devanagari script transcends mere aesthetic appeal, acting as a beacon of inclusivity and comprehension. It dismantles linguistic barriers, ensuring our message permeates across diverse audience spectra with authenticity and ease.



Moreover, the packaging features vivid, life-sized images of the fruits, significantly enhancing appeal and understanding—even for those who may not fully grasp the text. This design philosophy extends beyond visual allure; it underpins our commitment to an inclusive narrative that values cultural roots while embracing global influences.



Revolt embodies more than just a beverage; it represents a harmonious blend of tradition and contemporary innovation. Its meticulous design underscores the power of simplicity, setting it apart in the competitive FMCG arena. Revolt doesn't merely quench thirst—it crafts an experience that harmonizes with the zeitgeist, proving the enduring impact of thoughtful, culturally attuned innovation.

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