2024 | Professional

MUSE Design Awards Gold Winner

Little Mineral Egg

Entrant Company

Shaanxi Wu Fei Wu Creative Culture Co., Ltd.

Category

Packaging Design - Non-Alcoholic Beverages

Client's Name

Country / Region

China

Little Mineral Egg, is a revolutionary departure from conventional bottled water designs. Inspired by the rounded and adorable shape of an egg, this bottle breaks away from traditional cylindrical forms. With its sleek diagonal segmentation and miniature volcano-like bottom, it exudes a sense of uniqueness and innovation.

Embodying the brand's ethos of embracing life's growth, the bottle's iconic flat design and vibrant colors make it visually striking and easy to hold. Its asymmetrical body division and transparent material showcase its contents beautifully, while the smooth, glossy cap adds a touch of luxury to the tactile experience.

Unlike typical water bottles, Little Mineral Egg addresses common consumer concerns such as portability, lack of distinctive features, and absence of material quality. Its minimalist design philosophy ensures simplicity, functionality, and elegance.

Drawing on the symbolic significance of eggs in cultures worldwide, the bottle represents the origin of life and the cycle of renewal. Just as eggs symbolize new beginnings, this water embodies vitality and rejuvenation, promoting a holistic approach to health and wellness.

Crafted with sustainability in mind, the bottle's circular shape and eco-friendly materials minimize environmental impact. Its compact size, ergonomic design, and easy-to-open cap cater to consumers' needs for convenience and hydration on the go.

Little Mineral Egg offers more than just refreshment—it delivers natural soda water enriched with small molecular clusters, known for their superior permeability and metabolic benefits. With its ability to balance acidity levels and boost immunity, this beverage embodies the essence of health and vitality.

Experience the fusion of style, functionality, and environmental consciousness with Little Mineral Egg—a testament to innovation and quality in the beverage industry.

Credits

Yunhao Ding
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