Anchor Gin from Brooklyn

Entrant Company

School of Visual Arts

Category

Packaging Design - Student Design

Client's Name

Anchor Gin, Brooklyn

Country / Region

United States

The Gin, already named Anchor chose not to depict the traditional
shape of an anchor in the design. Instead, I aimed to emphasize its
connection to the people and spirit of Brooklyn.
This was deliberately aimed at the younger generation seeking to
explore new gins.
We would identify with the emerging
new wave and new trend of Gin in Brooklyn, New York.