2024 | Professional

MUSE Design Awards Gold Winner

ANTA ARENA:Shenyang Central Street Store

Entrant Company

Anta (China) Co., Ltd

Category

Interior Design - Commercial 

Client's Name

Anta (China) Co., Ltd

Country / Region

China

As the world’s first ANTA Arena flagship store, this project, rooted in the Olympic spirit, adopts the signature brand color — red, and incorporates classic colors used in the Olympic Games, creating ANTA’s largest multi-brand store to date.

Thanks to its unique flow design, customers are invited to a special Olympic journey once they catch sight of the store. The journey starts with the Olympic torch and flowing flags in the facade, while mannequins with various athletic poses in the red street-facing display windows showcase the exciting sports moments. Entering the red main entrance, customers are greeted by a central stage full of an athletic ambiance, where mannequins of Olympic athletes, coupled with a large LED screen that can broadcast sporting events, contributes to an immersive viewing experience as if personally on the scene. The project also boasts an ingeniously designed layout. The atrium, serving as the visual focus, separates the front static display area from the rear dynamic sales one, and includes a basketball area for interactive fun. The second floor houses multiple sub-brands, offering customers diverse shopping options.

In terms of design language, the store, drawing inspiration from flowing flags, adopts the vertical linear language with elegant curves to form distinctive grilles, giving a strong dynamic sense visually. Meanwhile, the flag design in the facade, and the curved floating shoe wall consisting of vertical lines inside the store, work together to create a futuristic, artistic profile, adding a dynamism aesthetic with a sense of visual layering.

Additionally, the store extensively uses recyclable plastic panels, reflecting the brand’s commitment to sustainable development. This makes the space not just a retail environment but a window revealing green living principles.

Credits

Space Design Director
Bin Wang
Project Manager
Kai Zheng
Space Design Manager
Junfeng Zhao
Deputy Creative Director of retail
Baolan Li
Space Designer
Hanyue Cai
Space Designer
Jiayan Yao
Retail Creative Designer
Menglin Xia
Prop Designer
Wenjing Qian
Exhibition Designer
Huiling Chen
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