2024 | Professional

MUSE Design Awards Silver Winner

AMOY Flavor Homeland Sentiment

Entrant Company

ZeLin Wu, YuXin Huang, Shiyun Li

Category

Packaging Design - Prepared Food

Client's Name

Country / Region

China

This mooncake gift box's appearance design combines traditional and modern aesthetic principles, highlighting Southern Fujian's rich cultural implications while maintaining a high standard of quality. The innovative design creates a charming and refined ambiance by referencing architectural features seen in Southern Fujian historic houses, such as ridge lines and flowery brick patterns. Red and gold make up the majority of the color scheme, which highlights the product's grade and quality while also signifying celebration and royalty. Superior components that respect environmental guidelines and improve the product's texture include wood panels and eco-friendly paper. In terms of surface treatment techniques, various methods including printing, hot stamping, UV coating, and embossing are employed to enhance the gift box's texture and visual effects, thereby improving the consumer experience. Material innovation involves the use of recyclable paper and eco-friendly wood panels, combined with sleek and fashionable design to ensure product sustainability and portability, providing consumers with a more convenient user experience. From a societal perspective, this mooncake gift box not only preserves and innovates Southern Fujian culture but also enhances consumer environmental awareness, leading the trend of green consumption. Additionally, by encouraging the growth of the environmental sector, it improves corporate social responsibility and brand image, which benefits the long-term growth of the economy and society. The product's recyclable materials comply with contemporary environmental principles. After using a product, consumers can readily recycle and reuse it, helping to safeguard the environment.

Credits

ZeLin Wu
YuXin Huang
Shiyun Li
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