NeiCan Liquor · Three to Thrive All

Jiugui Liquor inherits the long-standing traditional folk crafts of Western Hunan Province and relies on its unique natural geographical environment and regional cultural resources to create an original "fragrant fragrance" of Chinese Baijiu-NeiCan Liquor · Three to Thrive All, endowing Jiugui Liquor with noble brand temperament and spiritual taste. Based on traditional Chinese Taoist thought and cultural characteristics, the packaging design features a classic and unique appearance, rich and profound connotations, and green and eco-friendly materials, with a broad range of applicability and high adaptability. Not only is it an enviable drink, but it is also a natural art masterpiece, making it an excellent choice for business gifts and collections.

The name of NeiCan refers to internal reference and enjoyment to the "introvert the universe and understand the world" concept. It expresses the world view of "advocating nature and the unity of man and nature", the outlook on life of "caring for the country and benefiting the world", and the values of "eclecticism and learning from others' strengths". The cultural connotation contained in it and the noble realm of life explained indicate the ideal spiritual realm that the drink and its consumers seek. It improves the brand's memory and recognition, bringing users a unique experience and cultural enjoyment.

Based on the three primary colors in traditional Chinese culture (vermilion, golden yellow, blue), the three gentlemen in flowers (plum, orchid, bamboo), and the legendary three-eyed spring (the resolute and thick dragon, the soft and kind phoenix, the auspicious and long-lived Kirin) as elements. The three beasts were combined with golden bamboo, red plum, and blue orchid, into the abstract illustration design, spreading and growing from the spring water at the base with vigorous and positive vitality. It is consistent with the theme of "All things thrive" and echoes the usual properties of one liquor with a trio of flavors. Chinese traditional art and aesthetic conception will be combined with products, restoring the items' quality and image.

The wine bottle is in the shape of the iconic sack of Jiugui Liquor, with porcelain inside and pottery outside to continue the brand culture.