Candela Cannabis Moonrocks

Objective: Design packaging for Candela’s 2g Live Resin Infused Moonrocks that enhances the visibility of the product's premium quality, supports easy retail display, and communicates the superior quality of ingredients used, setting a new standard in the Moonrock category.



Challenge: The market for cannabis Moonrocks is often characterized by subpar quality where producers use low-grade materials to cut costs. Six Labs aimed to differentiate their Moonrocks by using high-quality, single-sourced ingredients. The packaging needed to showcase this superior quality visually and ensure a captivating user experience.



Solution: We developed a visually striking packaging solution featuring a transparent moon-shaped container, placed in an innovative hanging display. This allows consumers to immediately see the quality of the Moonrocks, emphasizing the use of premium ingredients and sophisticated production processes.



Features:

Transparent Moon-Shaped Container: The central feature of the packaging is a transparent moon-shaped container, offering a direct view of the Moonrocks inside. This serves as a window to the product's quality and creatively aligns with the celestial theme.

Hanging Feature: The packaging includes a practical hanging mechanism that makes it simple for retailers to display the product prominently, ensuring that it stands out in a competitive retail environment.

Engaging Graphic Design: The packaging is adorned with fun and approachable graphics which are intended to attract and engage consumers, encouraging them to learn more about the product.

Educational Elements: By emphasizing the single-sourced and high-quality nature of the ingredients through graphic storytelling on the packaging, consumers are educated about the product’s uniqueness and the meticulous care taken in its creation.



Outcome: The Candela Moonrocks packaging has successfully redefined the standard for Moonrocks products in the cannabis industry. It visually impresses and educates consumers and also provides a practical solution for retailers. This innovative approach set a new benchmark for product presentation and has been instrumental in distinguishing Six Labs as a leader in quality cannabis products. This project underscores our commitment to excellence and innovation in the cannabis industry, proving that with the right approach, packaging can be a powerful tool for communicating product quality and brand values.