2024 | Professional

MUSE Design Awards Gold Winner

Crydit Cards and Packaging

Entrant Company

Crydit Inc

Category

Packaging Design - Other Packaging Design

Client's Name

Country / Region

Virgin Islands (British)

Crydit Card seamlessly bridges cryptocurrency with traditional finance, enabling instant conversion of crypto assets into equivalent fiat currency for daily transactions. This innovative design provides crypto holders with a payment solution that is comprehensive, efficient, and secure.

Its strikingly futuristic style makes a distinctive aesthetic statement, embodying Crydit's very essence: unyielding exploration, relentless pursuit of freedom and dreams, and bold defiance of conventions. The dominant green hue serves dual purposes: firstly, it echoes the optimistic trend of cryptocurrency values, imparting a sense of security and trustworthiness to users; secondly, it reflects the crypto industry's steadfast commitment to environmental protection through increased investments in renewable energy and the adoption of energy-efficient consensus algorithms.

To visually highlight the seamless connection between the card and the crypto ecosystem, this design incorporates iconic crypto symbols, colors, and slogans. The phrase "Pay Now" on the card is rendered in a pixel font popular within the crypto community, underscoring the instant conversion of all cryptocurrencies and versatility across diverse payment scenarios. Further enriched with elements like the "21,000,000" Bitcoin limit, a Doge icon, and the aspirational slogan "to the MOON", these visual cues intuitively convey the core concept of Crydit Card and its market positioning, while also fostering a sense of belonging and cultural identity among users in the crypto community.

To ensure product integrity, the outer packaging features a tamper-evident safeguard, which is irreversible once broken. Inside, the pull-out design provides users with easy access to the card while revealing the usage instructions printed on the packaging from the opposite end. This ingenious design enhances the unboxing experience through playful interaction and heightens users' anticipation with every reveal. Moreover, the eco-friendly choice of FSC-certified paper for the outer packaging demonstrates Crydit's environmental consciousness and its commitment to sustainable practices.

Credits

Crydit Team
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