2024 | Professional

MUSE Design Awards Platinum Winner

Shede · I Love Shanghai

Entrant Company

Shenzhen Reform Brand Consultant and Design Co., Ltd.

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

"I Love Shanghai" is the city slogan of Shanghai, and this product is a cultural and creative wine that represents the IP image of Shanghai. This is a journey of time, where architecture is the clock of time, blending into this city. The ancient order of life, wandering through different buildings, experiencing the urban mentality in turbulent times, seeing the scenery, and even more so, witnessing the ever-changing legends. The products take the Oriental Pearl TV Tower, the landmark of Shanghai, and the bustling buildings on the Bund as the visual subject, reflecting the blending and collision of the city's modernization process and unique history and culture. In terms of design, night scenes and mosaic/pixel style techniques are used to present a Shanghai journey through time and space, providing visitors with a unique style of Modu CITY neon.

Credits

Designer
Mr.Dong Jinghong
Designer
Mr.Kang Jian
illustrator
Ms.Chen Yinghuan
Designer
Mr.Li Wei
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