ZEEKR Center, Beijing

MOC’s design ethos delves into the fusion of local culture with cutting-edge technology, aiming to provide a distinctive and unforgettable experience for users.The designers skillfully integrate traditional culture into spatial layouts and design elements, harmonizing with local characteristics while accentuating the modern and technological qualities of the automotive brand.

The exhibition hall links to the second floor through a captivating spiral staircase.Behind the staircase, a wall adorned with glass tiles extends from the first to the second floor.These tiles, crafted from custom laminated glass and heated to achieve a jade-like texture, undergo a subtle color transformation from yellow to green, thanks to concealed LED strips within the vertical structure.This ingenious design harmonizes modern technological elements with the rich cultural heritage, not only imparting the staircase with a contemporary flair but also paying homage to the resplendent charm of ancient glazed tiles found in Beijing’s historical architecture.