2024 | Professional

MUSE Design Awards Silver Winner

Dragon Spring Festival music gift box of Protein powder

Entrant Company

BYHEALTH Co., Ltd.

Category

Packaging Design - Limited Edition

Client's Name

BYHEALTH Co., Ltd.

Country / Region

China

This is the limited-edition joint gift box of By-health Protein powder and Dragon Spring Festival.

By-health is a leading brand of dietary supplements and the main sponsor of the famous music variety show "Sound Alive". The limited-edition music gift box was released by By-health to boost its brand reputation and help sell its products during the Spring Festival, the most important traditional holiday in China, which will be the Year of the Dragon in 2024. The dragon head pattern on the surface of the gift box is evolved from the graphics of the conventional packaging of By-health protein powder, which inherits the packaging design of the conventional protein powder and also takes into account the expression of the Spring Festival atmosphere. The product label in the pouch inside the gift box is printed with various holiday greetings, making the protein powder a gift for consumers to express good wishes for their families and friends during the holiday. When the user inserts the product into the record inside the gift box, the record will turn and play festive music, which is pleasant. The gift box was loved by consumers, and the product continued to sell well, generating more than 130 million views on social media.

Credits

Creative Director
Darren Chan
Designer
Xiaohong Lin
Designer
Kitte Guo
Designer
Pure Wu
Designer
Yiyong Li
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