New Year Cognac Gift Box

This is a New Year's gift box design created for a famous French cognac brand. It skillfully blends the essence of Eastern and Western cultures to create an artistic masterpiece that is both classical and fashionable. The design is inspired by the ancient Chinese classic "The Classic of Mountains and Seas," featuring the auspicious mythical creature, Zhushu, as a totem. Resembling the unicorn of Western mythology, this creature symbolizes warding off evil and bringing good fortune and blessings for the New Year. Through delicate brushstrokes and exquisite craftsmanship, traditional Eastern patterns and modern Western aesthetics are seamlessly integrated on the gift box, presenting a cross-cultural visual feast.



Elegant Simplicity and Mysterious Blessings

The gift box design strives for simplicity without sacrificing depth, ensuring that the visual focus is on the mysterious auspicious creature while conveying the brand's respect and heritage for cultural storytelling. This design is not just a container but an artwork that tells a cross-cultural aesthetic story, allowing recipients to feel the mysterious charm of ancient legends and the joy of the New Year as they savor the fine liquor.



A Symphony of Exquisite Craftsmanship and Colors

The gift box is made from 250g silver cardboard and 3mm gray board, complemented by a 300g gold cardboard lining. Through techniques such as embossing, gold stamping, red gold stamping, and foaming, every detail reveals exceptional craftsmanship. The clever use of traditional Chinese colors gives the image of Zhushu a sense of mystery and nobility, while the minimalist design language ensures the visual focus remains sharp, showcasing the purity and elegance of modern aesthetics.



Fusion of Storytelling and Cultural Depth

Unlike ordinary New Year's gift boxes, we are not just telling the story of a liquor; we are weaving a legend about the symbiotic integration of culture, art, and modern design. By cleverly combining zodiac symbolism, mythical legends, and modern design concepts, we have created a unique gift box aimed at conveying good fortune and blessings. At the same time, it demonstrates the profound heritage and innovative vitality of traditional Chinese culture.