2024 | Professional

MUSE Design Awards Gold Winner

"The Forest" Brand Series Packaging

Entrant

HEILONGJIANG HEISEN GREEN FOOD(GROUP)CO.,LTD

Category

Packaging Design - Health & Wellness

Client's Name

Country / Region

China

"The Forest" brand series packaging takes nature as its theme, seamlessly blending abstraction with realism, showcasing the charm of nature and the vitality of life. Each product's main pattern is ingeniously crafted, rich in color and distinct in layers, immersing the viewer in the forests, mountains, and flora of the black earth, experiencing the freshness and tranquility of nature. This series covers a variety of health foods and nutritional products, such as ginseng slices, forest pine nuts, blueberry freeze-dried powder, forest linden honey, and more, each carefully selected from nature, aiming to bring consumers the purest, healthiest food enjoyment.

Inspired deeply by Wang Ximeng's "A Thousand Li of Rivers and Mountains" from the Northern Song Dynasty, we hold a sense of awe and gratitude towards the miraculous black soil of Heilongjiang. Through the use of modern illustration techniques, we transform the magnificent scenery of Heilongjiang into colorful artistic masterpieces. The series consists of eight carefully crafted products, each ingeniously incorporating the artistic elements of point, line, and plane, depicting the unique landscapes of Heilongjiang's four seasons. They are like flowing scrolls and jointly piece together a magnificent picture which showcases the unique charm of Heilongjiang Province. Heilongjiang, this mysterious land at the northernmost tip of China, is renowned for its snowy winter scenery. Hence, we deliberately leave the outermost circle of the packaging blank to cleverly highlight its distinctive regional characteristics. This is not only a tribute to the beauty of nature but also a celebration and inheritance of the profound cultural heritage of this land.

Credits

Du Litian
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