2024 | Professional

MUSE Design Awards Silver Winner

Xinbei’an Living Probiotic Freeze-Dried Powder

Entrant Company

Wuhan Xinbei'an Health Science and Technology Limited Company

Category

Packaging Design - Health & Wellness

Client's Name

Country / Region

China

Xinbei’an Living Probiotic Freeze-Dried Powder embodies a unique packaging design concept that integrates aesthetics with functionality. Its appearance ingeniously combines modern minimalist geometric elements with innovative interactive experiences.

The outer packaging is adorned with exquisite hollow art, while the inner box pattern cleverly echoes it. When consumers gently slide the packaging, they seem to witness a subtle “probiotic vitality show” firsthand. It visually simulates the scene of probiotics actively working in the intestines, promoting healthy peristalsis, vividly interpreting the core efficacy of the product. Not only does it increase the product’s interestingness, but it also enhances consumers’ emotional connect with the product.Different from other products in the industry, the addition of Lactobacillus LR863 targets bacteria such as Porphyromonas gingivalis and Streptococcus gordonii, effectively combating them. This is highly beneficial for improving periodontitis, preventing childhood caries, and regulating oral health.

Furthermore, the scientific and innovative combination of strains, such as Lactobacillus plantarum LP45, Lactobacillus LR863, Lactobacillus paracasei subsp. S28 and so on, not only effectively regulates intestinal flora to enhance immunity but also accelerates the product’s effectiveness. The uniqueness and efficiency of this formula will attract more health-conscious consumers.

Advanced production technologies ensure the quality and stability of the product.

The 360° hot radiation freeze-drying technology ensures uniform temperature during the freeze-drying process, which is crucial for maintaining the activity and stability of the ingredients.

The three-layer embedding patent technology effectively protects the strains, prolonging their shelf life and activity.

Meanwhile, the liquid nitrogen drip-freeze technology reduces the loss of strain activity, ensuring the quality of the product.

Credits

Guo Wei
Wan Chao
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