2024 | Professional

MUSE Design Awards Gold Winner

Shenzhen-Shenzhen 2024

Entrant Company

Shenzhen HIPINE Precision Technology Co., Ltd.

Category

Fashion Design - Watches

Client's Name

Country / Region

China

“Shenzhen-Shenzhen 2024”, a watch with exquisite design concept, presents the rapid rise of Shenzhen. The watch vividly reproduces the city's landmark buildings and iconic landscapes, symbolizing the historical process of Shenzhen's transformation from a small fishing village to today's international metropolis. At the same time, it utilizes three-dimensional and rich visual elements to pay tribute to the city's spirit of continuous progress and its unwavering pursuit of a stable future.

The watch interprets the growth journey of Shenzhen with a unique concept. Its dial ingeniously integrates Shenzhen's landmark skyscrapers, with the Di Wang Tower (Shun Hing Square), Ping An International Finance Centre, and China Resources Tower standing side by side on the left. The innovative three-dimensional line design closely follows the architectural features, depicting the staggered city skyline vividly showcasing the updated urban landscape of Shenzhen, showcasing its rapid rise magnificently.

The watch features a creative structure, with the front airplane from Shenzhen Airlines piercing through the dial, complemented by the wing-shaped profile and airplane nose knob structure on the side, enhancing the overall visual coherence and three-dimensionality. Engraved on the body is the year 1980, marking the starting point of Shenzhen's reform, while the waves of the Golden Coast bring forth the breeze of advancement, and the Shenzhen Bay Bridge tightly connects the surrounding cities, symbolizing Shenzhen's vital role in regional cooperation and exchange. Looking ahead, Shenzhen will embark on the construction of a more innovative and high-quality international aviation hub, welcoming a new leap forward.

The watch combines innovative magnetic timing and fine craftsmanship, providing wearers with an unparalleled fashionable experience. The magnetic timing clearly displays the alternation between day and night: blue indicates the fading of night and the arrival of daytime, while white means turning into night, enhancing readability and adding a sense of futurism. Additionally, the watch adopts precision stainless steel CNC high-gloss cutting and meticulous brushed texture digital processing, ensuring a high-quality, delicate texture, comfortable wear, and increased durability. Whether for everyday wear or special occasions, it stands out with its unique and sophisticated fashion features.

Credits

Yuhe Luo
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