Packaging Design for 'Ai Zhi Chen' moxa stick.

Packaging Design for 'Ai Zhi Chen' moxa stick

This design fully utilizes the unique characteristics of the packaging material, aiming to minimize printing design and reduce environmental pollution. It successfully achieves a plastic-free and sustainable concept, combining innovation, functionality, and the harmonious interplay of natural textures and visual design, presenting users with an extraordinary impression of simplicity and elegance.

This is a process of discovery and recreation. We discovered a wax-coated paper with moisture and water-resistant properties, eliminating the use of plastic in the entire design while effectively preserving the product's quality for long-term storage.
The packaging box, made of birch bark with natural textures and genuine aesthetic appeal, can be used as a sustainable storage box.
The inner packaging utilizes sprinkled gold kraft paper, highlighting its own beauty and texture, showcasing the brand's elegant tone and quality.
The brand founder personally handwrote the title, integrating it with exquisite design, fully embodying the brand's traditional and humanistic connotations.