2024 | Professional

MUSE Design Awards Silver Winner

1 TROP FORT

Entrant Company

Hello space design

Category

Interior Design - Retails, Shops, Department Stores & Mall

Client's Name

1 TROP FORT

Country / Region

China

The core design philosophy behind the spatial design of the 1 TROP FORT brand is "Stay In The Cute Corner," which encourages individuals to find their own happy place. We blend rational spatial planning with emotional artistic ambiance, aiming to create a shopping environment where fashion and art coexist. Here, we strive not only to meet customers' shopping needs but also to make them feel the happiness and sweetness conveyed by the brand within the space. The design draws inspiration from the brand's IP, the "Jungle Guardian" Bouncee Rabbit, and the allusion of "Three Rabbits Sharing One Ear," symbolizing a bright future and good wishes. To integrate these elements into the spatial design, we adopted a grayish-beige tone combined with materials like metal and travertine, creating a trendy yet sophisticated atmosphere. The giant "BOUNCEE Rabbit" sculpture paired with a crystal triangle serves as the focal point of the space, highlighting the brand's core values. Maintaining design uniqueness and artistry in a highly commercialized market poses a significant challenge. To address this, we chose environmentally friendly materials with a sense of quality, such as renewable fibers and low-carbon materials, to minimize environmental impact. Simultaneously, we shape the space using clean lines and natural textures, allowing customers to experience the warmth and harmony of nature while shopping. We are fully aware of the importance of sustainable development in modern society. Therefore, in the spatial design of the 1 TROP FORT brand, we consistently adhere to the principles of green, environmentally friendly, and sustainable practices. From selecting renewable and eco-friendly construction materials to adopting energy-efficient lighting systems, we are committed to contributing to the global environment while meeting commercial needs.

Credits

Chief Designer
Haoxiang Bai
Chief Designer
Wanying Wang
Chief Designer
Jianhan Lu
Photographer
Hanmo Vision
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