Nanjing Yuexiu Trea Sure Business Reception Center

In modern culture, coffee has become a traffic code for young people. It is not only a companion for many moments, but also a source of peace of mind for people to seek. Every sip of coffee seems to place a sense of tranquility and satisfaction in the taste buds, allowing those who love it to find a moment of tranquility in their busy lives. This case explores a new model of "coffee+" everything and implements the operation strategy of "Pindou Laboratory". Taking inspiration from the elements of Mokapunk, a two-dimensional IP visual image was designed and named "Kadou". Based on this, the creation was carried out, dividing the space into foyer, card seat area, water bar area, characteristic scattered area, VIP room, etc. Based on the functional characteristics of different regions, four different 3D shapes have been derived: "weighed coffee beans", "cruising coffee beans", "business coffee beans", and "reading coffee beans". Based on the 2D visual effects of "coffee beans", a series of cultural and creative products have been developed, including coffee cups, paper glue, bags, keychains, phone airbags, laptops, and gift boxes. This is also an innovative experiment combining 3D and 2D. The overall color scheme of the soft furnishings is inspired by coffee beans and mocha punk elements. Green coffee beans are lightly roasted, moderately roasted, moderately roasted, and deeply roasted. Coffee beans with different degrees of roasting have different colors and flavors. Space extracts the color of green coffee beans as the main color for soft decoration, paired with orange and dark coffee as key colors, and combined with punk elements of black as structural embellishments, expressing the theme to the extreme from a color perspective. The overall material features a warm and soft wood veneer, complemented by metal and leather, further embodying the Mokpunk themed atmosphere. The essence of the new model of "coffee+" exploring everything is to use a series of two-dimensional and three-dimensional products derived from "coffee" to connect the new generation of young consumers. The Pindou Laboratory is an innovative attempt.