2024 | Student

MUSE Design Awards Silver Winner

Sabrus - traditional beverage packaging

Entrant Company

Freelance

Category

Packaging Design - Limited Edition

Client's Name

Sabrus

Country / Region

United Kingdom

Sabrus - a traditional Armenian fruit distillate, infused with pear. It's a refined beverage packaged in a bottle and gift box, intended as a high-end souvenir. Not only does it offer an amazing taste, but it also immerses one in Armenia's history and traditions.

The bottle cap resembles a genuine gold-plated dagger - a true masterpiece of jewelry that can be used to serve fruits and snacks with this drink. The choice of a dagger as a design element isn't random: in Armenian culture, this item holds deep historical significance, being a crucial component of the national costume, a symbol of its owner's status, and an integral part of home décor.

The craftsmanship of medieval Armenian blacksmiths, skilled in the nuances of working with noble metals, turned such daggers into genuine jewels of jewelry art. Nowadays, the tradition of keeping a dagger at home continues to thrive, turning it into a symbol of protecting the home and family happiness.

Credits

Art-director / designer
Tanya Dunaeva
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