2024 | Professional

MUSE Design Awards Silver Winner

TIBI Fairy Fruit Drink

Entrant

Primy Technology Co.,Ltd.

Category

Packaging Design - Health & Wellness

Client's Name

CHESS

Country / Region

Taiwan

The packaging design is inspired by raw, natural extraction, symbolizing the transformation of food's essence from sharp corners to rounded edges. It advocates for a return to life's purity, simplifying complexity, and promoting health through primitive foods. With an ultra-minimalist design and contrasting colors, it emphasizes the simplicity of reclaiming health. The packaging design focuses on easy opening and access for users to grab items conveniently.

Credits

Designer
CHEN,YA-TING
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