2024 | Professional

MUSE Design Awards Gold Winner

Herborist T’ai Chi Regenerating Repair Series

Entrant Company

Shanghai Jahwa United Co., Ltd

Category

Packaging Design - Beauty & Personal Care

Client's Name

Shanghai Jahwa United Co., Ltd

Country / Region

China

Herborist T'ai Chi Regenerating Repair Series ingeniously marries effective Chinese herbal medicines and modern high technology, aims to adjust biorhythm involved in skin regeneration to comprehensively improve skin’s self-repair ability. Based on that, its packaging draws inspiration from “biological clock” in modern biology, and incorporates Chinese traditional T’ai Chi philosophy (representing skin aging resistance at daytime and skin repairing at nighttime), suggesting the anti-aging & repairing functions of the product series.

The dark-colored bottle made of translucent emerald-green glass, looking like natural fluorite, embodies the upscale position and gives a sense of purity, highlighting the repairing efficacy of the products with purely natural herbs as main ingredients; meanwhile, the dark color can block out visible light, so as to ensure the stability of ingredients. The cap shapes like a sundial (a Chinese traditional device for telling the time), where a glossy finish and a grating structure complement each other perfectly; the slim protrusion resembles the needle of a sundial, and renders the cap easier to open. The sundial-like cap is opened via counter-clockwise rotation, which leads to a rich play of light and shadow. Such a design makes users feel as if going back in time when they open the cap, and thus suggests that the unique high-tech products boasts a good anti-aging effect on skin.

Additionally, the packaging adopts diverse materials and multiple processes. Its eco-friendly recycled glass, PP inner tank meeting the national standards, and embossed text further showcase its superior quality and texture.

Credits

Graphic design
Ying Quan
Art direction
Jun Xu
Creative direction
Jun Wang
Project management
Yunjun Ma
External design
Yibin Cao
Project management
Qiqi Lv
Project management
Mingyue Zheng
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