2024 | Professional

MUSE Design Awards Gold Winner

GraceSmile-Air Check Pump

Entrant Company

Hangzhou GraceSmile Biotechnology Co., Ltd

Category

Packaging Design - Beauty & Personal Care

Client's Name

Country / Region

China

The GraceSmile-Air check pump provides users with an efficient, hygienic, and convenient oral care solution with its humanized features, eco-friendly concept, and innovative technology. It adopts an air check pump design to create a closed body structure, ensuring the stability and activity of the toothpaste ingredients with each use. This design not only provides users with a superior cleaning effect and oral care efficacy but also prevents the toothpaste from becoming dry and hard due to prolonged exposure to air, guaranteeing consistent quality and use experience.
The upright shape allows users to press the pump head for direct access to the toothpaste. Moreover, unlike traditional toothpaste with "screw cap + extruded body", users can hold and squeeze the toothpaste without picking it up and putting it down after use, which offers more flexible use. The upright design is suitable for narrow toilets, resulting in an orderly space and preventing a messy and wet countertop. This contributes to a fresher and more orderly visual effect. Moreover, the pump head can be easily removed and recycled for reuse, reducing solid waste production and contributing to sustainable development.

Credits

Luo Li
Pan Qiliang
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