2024 | Professional

MUSE Design Awards Gold Winner

Big one hand speed

Entrant Company

Open Joint-Stock Company

Category

Product Design - Accessories

Client's Name

Minsk Watch Plant

Country / Region

Belarus

It is a direct continuation of the unique concept first introduced in the Speed series for the first one-hand watch. The watch concept is filled with the atmosphere of street racing, Muscle cars and the speed of a fast and daring car.

Originally designed for men in their 30s and 40s who want to break out of their routine and do something daring and unusual, this series epitomises the spirit of freedom and adventure.

Inspired by the film ‘Fast and Furious’ and modern Mustangs, this watch collection conveys an atmosphere of speed, passion and excitement.

The black colour of the dial symbolises night racing and the night time atmosphere. The red colour refers to the furious speed, shimmering taillights and leather seats of sports cars. The silver elements give the watch the lustre of chrome-plated car fittings.

So why was this concept originally introduced in a one-hand watch? Well, because the hand on the dial resembles the speedometer on the dashboard of a car, emphasising the association with the world of speed and excitement. In the larger one-hand watch, this concept is continued by highlighting a quarter of the dial ring in red, as if to indicate the limit of speed and the end of the day.

Credits

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