2024 | Professional

MUSE Design Awards Silver Winner

Balsamic Vinegar & Extra Virgin Olive Oil Packaging

Entrant Company

Guangzhou Bohao Wanjun Electronic Technology Co., Ltd/Xier Liu

Category

Packaging Design - Dairy, Spices, Oils, Sauces & Condiments

Client's Name

Country / Region

China

The designer integrates the Art Deco style into the interactive illustrations of hands and olives/grapes, creating a work that is both captivating and full of artistic atmosphere. This illustration not only guides the audience to recognize olive oil and grape vinegar, but also endows the product with a refined and elegant quality. The streamlined lines, geometric shapes and rich colors used by designers are typical elements of Art Deco style. These elements are displayed in the layout and details of the illustration, making the entire work full of the unique charm of Art Deco style. In the illustration, one hand gently lifts a plump olive or a bunch of ripe grapes. This interactive scene displays the raw materials of the product, and creates a warm and friendly atmosphere. Helps to bring products closer to consumers and increase product affinity. At the same time, the designer draw every detail, whether it is the outline of the hand, the texture of olives and grapes, or the color matching of the background, all of which demonstrates the designer's pursuit and grasp of beauty. The olives and grapes in illustrations, as the main raw materials for olive oil and grape vinegar, have become key elements for identifying products. When consumers see these elements, they can quickly associate with the corresponding products, thus achieving the purpose of product identification. This not only enhances consumer awareness of the product, but also stimulates their desire to purchase. This design enhances the sense of product grade, and brings consumers a pleasant aesthetic experience.

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