HBN Headquarters & Brand Center

HBN Headquarters & Brand Center, an explorer of scientific aesthetics, deeply embodies the spirit of long-termism, paying tribute to the accumulation of time and the relentless pursuit of scientific research. The overall spatial design ingeniously integrates the concept of skincare science proposed by French scientist Henri Poincaré, meticulously constructing an immersive space where aesthetics and technology engage in harmonious dialogue. Here, it not only showcases the profound heritage of the brand's scientific skincare research but also leads visitors on an aesthetic journey transcending cognitive boundaries through unique display designs. By connecting science, art, and humanities, it comprehensively demonstrates HBN's boundless reverence for beauty and continuous exploration.

The stone-textured wall at the entrance is particularly eye-catching, transitioning from rough chiseling to delicate matte finish. The unique design not only reflects the positive transformation of skin under scientific care but also, through the natural material's gradient vocabulary, embodys the brand's commitment to long-termism. The space, through its dedication to prolonged scientific exploration, communicates the brand's meticulous attitude, fostering an atmosphere of skincare improvement. It offers more than a dual sensory feast of sight and touch, also is a brilliant interpretation of the fusion of brand philosophy and skincare science, inviting every visitor to experience a journey of discovery about beauty.

HBN Headquarters & Brand Center creatively blends futuristic scientific spirit with retro aesthetics, laid out in green with large areas of floral tiles and displayed with amber-colored products to create a refreshing blend of modernity and nostalgia. The spatial design artfully balances scientific precision with retro charm through details like stone textures, extensive floral tiles, metals and lighting, vividly showcasing the brand's unique artistic aesthetic and inspiring visitors to explore the deeper stories behind the brand.

The design features an interactive experience area equipped with intelligent turntables and automatic sensor water devices. It allow users to personally try out the products, enabling them to feel the texture and efficacy, thereby building a deep interactive bridge between the brand and the users. This interaction showcases the brand's meticulous attention to detail, also encourages users to actively participate in the experience process.