TNF100 SUMMIT Pop-Up

TNF100, a 100-kilometer ultra trail challenge hosted by the well-known outdoor brand The North Face, carries profound historical significance in the Asia-Pacific region. The event organizers planned a dedicated area for the SUMMIT series on the lawn to set up the Pop-up buildings.

As a temporary structure for Moganshan Ultra Trail Challenge, the design of the Pop-up building not only needs to be closely integrated with the local environment for convenient construction, but also needs to fully showcase the unique charm of the product brand and ensure the completeness of various supporting functional services. In the construction process, the design team skillfully used scaffolding as the basic structure and warehouse containers as the main architectural elements, carefully creating a multifunctional complex integrating product display areas, beverage sales areas, rest areas, documentary screening areas, and climbing frame areas.

As the high-end sports series of TNF, the SUMMIT chose eye-catching red as its theme color, forming a sharp contrast with TNF's classic yellow. Above the scaffolding, giant athlete posters and red mesh cloths are hung, adding a bright color to the event. At the same time, these mesh cloths also have practical functions, blocking sunlight and partial rain, achieving a perfect combination of design and practicality.

The scaffolding adopts an all-silver design, which is low-key yet elegant. In addition to serving as structural support, the designers cleverly used it as a tool for deconstruction and reconstruction. By adjusting the inclination angle and height of the scaffolding, different visual effects are created, making the originally square structural layout more transparent and rhythmic.

In this dedicated area, participants can appreciate the exquisite design of The North Face series products, gain in-depth insights into their unique advantages and characteristics, while feel the profound outdoor lifestyle and adventure spirit conveyed by the brand. In a relaxed and pleasant atmosphere, participants can deeply experience the charm of the brand. This is not only a product display area, but also an excellent place for participants to relax and enjoy the event.