2024 | Professional

MUSE Design Awards Gold Winner

itel P65 Smartphone

Entrant Company

itel Mobile Limited

Category

Product Design - Digital & Electronic Devices

Client's Name

itel Mobile Limited

Country / Region

China

This mobile phone, taking “Cyber Explorer” as the core idea, perfectly integrates elements related to science fiction & unknown with advanced technology, aiming to create a device that boasts high cost performance and highlights the spirit of exploration.
The battery cover, inspired by Cybertruck styled in the minimalist manner, adopts the same texture with the vehicle’s cold-rolled steel while incorporating the modular design of mecha, looking more reliable and achieving a futuristic visual effect, which well aligns with the product’s position as a “light entertainment” phone. Notably, the lights for DECO_LENS, drawing inspiration from “event horizon” and “gravitational lensing” caused by black holes, simulate the rich play of light and shadow at the edge of black holes; supported by software, users can switch among various lighting modes to change the color and flicker frequency of lights, pleasantly immersing in technology aesthetics.
The cuboid shape featuring flat surfaces and straight lines embodies modern minimalism, while high-order curvature is applied to the corner radius of the middle frame, creating a 7.89mm ultra-slim body. This strikes a balance between a tough style and a comfortable grip, ensuring a good user experience even after prolonged use. The innovative “Transition Button” provides quick access to common functions (camera, game mode, flight mode, etc.), and supports scenario mode customization through the built-in software.
In terms of material selection, this product utilizes multiple high-tech materials, including PC+20%GF (polycarbonate + 20% glass fiber), PMMA (polymethyl methacrylate), and cutting-edge techniques like NCVM (non-conductive vacuum metallization), which not only improves the durability, but also adds a sense of technology to enhance the visual appeal.

Credits

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