2024 | Professional

MUSE Design Awards Gold Winner

XIJIU/Master Way

Entrant Company

Shenzhen Hu Jinrun Design Consulting Co., LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

GUIZHOU XIJIU CO.,LTD.

Country / Region

China

The four treasures of the study are unique calligraphy and painting tools in China. They inherit and carry forward the noble ethics of teachers and carry the noble spirit of Chinese teachers' ethics. No tool can be embedded in the sensory center of the Chinese nation like the Four Treasures of the Study. Every stroke, every stroke, has witnessed the noble ethics and wisdom of the inheritance. The brush, which has been a tool for thousands of years, not only writes the history on the paper, but also Outlines a vibrant picture in people's hearts.



Han Dynasty lacquerware, its heat is just right, without a trace of anger, like a sunset and a lone duck flying, stunning beauty. Its warm and generous temperament, like a master of wine, after thousands of years and more mellow.

Jun porcelain, this precious porcelain, with its simple decoration and clean shape, shows the pure ingenuity and grand spirit.

Xijiu bottle cap design inspiration comes from Shuanglong jade Jue, jade pure color, jue is a treasure, this design not only means the Xijiu master road drops sweet and sweet sauce treasures, but also symbolizes its drop precious, pure like jade.

Credits

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