2024 | Professional

MUSE Design Awards Silver Winner

Girls' Sports Vest

Entrant Company

ANTA SPORTS PRODUCTS GROUP CO., LTD

Category

Fashion Design - Lingerie / Intimates

Client's Name

ANTA SPORTS PRODUCTS GROUP CO., LTD

Country / Region

China

The Girls' Sports Vest Series is meticulously designed with a deep insight into the physiological transformations girls undergo as they grow. Embodying the philosophy of "scientifically staged for tailored care", it caters to the needs of girls from 8 to 14 and beyond, providing them with the garments carefully tailored to each phase of their growth. This thoughtful approach guarantees that children at every stage receive the proper nurturing, reliably escorting them towards healthy development.
The design puts comfort first with a one-piece construction that minimizes unwanted seams and wide shoulder straps that alleviate pressure, providing a barely-there sensation. Moreover, the moisture-wicking and high-elasticity fabrics used not only achieve an undetectable fit under clothing but also effectively whisk away heat and dampness, allowing children to engage in their activities with ultimate comfort.
Design ingenuity extends further, with each vest in the series meticulously tailored to meet the unique needs of girls at different stages. For girls aged 8 to 11 experiencing breast budding, the emphasis is placed on the psychological comfort of wearing undergarments for the first time. Therefore, this design incorporates a modesty feature to reduce the awkwardness of nipple protrusion. As they progress to ages 12 to 14, marked by swift breast development, the design includes a mound-shaped silhouette to accommodate breast growth and a butterfly-wing mesh back to enhance breathability. Upon reaching 14 and beyond, when breast development approaches maturity, the focus shifts to offering enhanced support and promoting a flattering shape. The vest incorporates a racerback design for both comfort and stable support.
Additionally, every vest in this series is made from coral grass plant-based fabric with AAA-grade antibacterial properties and superior skin-friendliness. Beyond protecting children's delicate skin, this eco-friendly material choice also reflects the brand's commitment to environmental protection.

Credits

Director of Anta Children's Accessories/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Yi Zhong
Planner of Anta Children's Accessories/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Lan Wen
Designer of Anta Children's Accessories/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Wencui Xiao
Developer of Anta Children's Accessories/ ANTA SPORTS PRODUCTS GROUP CO., LTD
Lin Chao
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