2024 | Professional

MUSE Design Awards Gold Winner

CHUWEN DIARY Skin Care Series

Entrant Company

Guangdong Qili International Trade Co.,Ltd., Hangzhou Pat Advertising Planning Co., Ltd.

Category

Packaging Design - Beauty & Personal Care

Client's Name

Guangdong Qili International Trade Co., LTD,Hangzhou Pat Advertising Planning Co., Ltd.,Yujie Yang

Country / Region

China

The CHUWEN DIARY Skincare Series packaging design is not only a visual feast but also a profound connection between emotions and the vitality of nature. Every skincare journey becomes a gentle replay of the tender feeling of first love.



First Kiss Flower, Guardian of the Four Seasons

The design inspiration comes from the moment of a first kiss. The four slightly parted petals cleverly form a romantic totem of lips touching, creating a unique visual identity for the brand. It symbolizes the changing seasons and the cyclical care of the skin. Spring's nourishment, summer's freshness, autumn's nurturing, and winter's anti-aging care—four petals, four seasons, infusing the skin with the vitality of eternal youth.



Bottle Aesthetics, Elegant Kiss

The first kiss motif on the neck of the bottle is like an art piece set at the junction of the cap and the bottle. The flowing lines and elegant curves make every opening feel like a gentle kiss on the skin, awakening deep romantic feelings. This design not only enhances the comfort of grip but also perfectly balances practicality and aesthetics in the details. Each touch is a revisit of beautiful memories.



Green Deep Sea, Source of Vitality

The packaging uses a green tone, deep and mysterious, symbolizing the endless vitality of deep-sea active ingredients. This is not just a refreshing visual experience but also a promise of the product’s effective nourishment and activation of the skin's potential. Like the treasures of the deep sea, it provides deep nourishment and protection for the skin, making it glow with the radiance of first love every day.

Emotional Resonance, A New Chapter in Aesthetics

The CHUWEN DIARY Skincare Series is not just a skincare product; it is a love letter to your skin, a gentle reminder of self-care for women. It advocates a lifestyle, a pursuit of beautiful things, and gentle care for the inner world. Through this packaging, we hope every woman can feel a recognition of her self-worth, allowing beauty and confidence to be as sweet and lasting as a first kiss.

Credits

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