2024 | Professional

MUSE Design Awards Silver Winner

Dongsheng Youli Gift Package

Entrant Company

Ordos City ihappy Art Design Co., Ltd

Category

Packaging Design - Self Promotion

Client's Name

Country / Region

China

Dongsheng Youli Gift Package incorporates natural landscapes, national life wisdom, and local folk arts, aiming to provide a modern aesthetic-traditional culture integrated package solution. Each step from element selection to color matches expresses a profound understanding of traditional culture and modern aesthetics, making this series a perfect mix of culture and practicality. This series of gift packages takes color schemes such as blue, green, pink, orange, and beige, reflecting the seasonal changes of the grassland and conveying local people's distinctive aesthetics and strong sense of cultural identity.

In terms of raw materials, some of these gift packages apply the flocking process to form a texture similar to cashmere, combined with traditional patterns with Inner Mongolia characteristics, such as Lele carts, endless knots, silver bowls, sheepshead, etc. Through secondary creation using modern design techniques, this series interprets these traditional elements in a new way, enabling users to feel the unique charm of Inner Mongolia with their eyes and hands. Some are made of acrylic materials and decorated with colorful printed patterns. These patterns merge local features of Inner Mongolia, such as natural landscapes of the grassland, traditional patterns, and cultural symbols through subtle modern techniques, visually improving the quality of this gift package and making it a medium for spreading Inner Mongolia culture.

As for the structure, this series adopts lifting-type and layered storage designs to meet various storage needs, making gift packages more practical. These subtle designs also improve users' unboxing experiences, allowing users to learn the cultural connotations of gift packages and the designers' motives.

Credits

Zhang Min
Wang Lihua
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